Quality and compliance

Good growth starts
with good practices.

Accurate advertising, real consumer intent, and clear campaign alignment help protect consumers and build dependable partner relationships.

Be transparent about traffic

Disclose where calls originate and keep source attribution accurate. Get approval for traffic sources before using them.

Advertising should accurately describe the service and make it clear when a consumer is requesting information or a callback.

Use the required qualification, geographic, schedule, and call-handling criteria for each active campaign.

Partners remain responsible for their traffic sources and sub-affiliates. Make sure everyone understands and follows the rules.

Maintain source, consent, and dispute documentation needed to investigate call quality concerns accurately.

Respond to quality feedback, investigate unusual patterns, and work with the partner team when campaign requirements change.

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